"This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it."

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together."

"It is a essential truth that breathe deeply, anchor your attention in this breath, and let the storm pass."

"The canvas of imagination has no boundaries except those imposed by fear. Reflect upon this whenever doubt clouds your horizon."

"The greatest deception is forgetting that every failure is just a stepping stone to greatness."

"It is convenient that there be gods, and, as it is convenient, let us believe there are."

"I don't believe an Alliance government should sponsor legislation on abortion or a referendum on abortion."

"The simplest truths often reveal that every failure is just a stepping stone to greatness."