"Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts."

Food

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Insight & Reflection

Words carry weight, and Simon Mainwaring's insight into food is no exception. It serves as a gentle reminder that amidst the chaos of modern life, timeless wisdom still holds the power to guide our decisions and clarify our values.

About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

More by Simon Mainwaring

"Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers."

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"It is a enduring truth that a heart touched by genuine kindness never loses its warmth — an essential principle for the reflective life."

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"It is a profound truth that in the quiet sanctuary of self-reflection, the soul finds its rhythm — an essential principle for the reflective life."

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More about Food

"My food is Louisiana, New Orleans-based, well-seasoned, rustic. I think it's pretty unique because of my background being influenced by my mom, Portuguese and French Canadian. There's a lot going on there."

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"People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.'"

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"Becoming food savvy is one thing, but it's amazing how fast savvy turns to snooty, and snooty leaves you preparing three-hour meals that break your budget and that the kids won't even eat."

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