"Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange."

Technology

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Insight & Reflection

Words carry weight, and Simon Mainwaring's insight into technology is no exception. It serves as a gentle reminder that amidst the chaos of modern life, timeless wisdom still holds the power to guide our decisions and clarify our values.

About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

More by Simon Mainwaring

"It is a essential truth that every season of life has its own unique blossom, if only we take care to notice — an essential principle for the reflective life."

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"We do not remember the passing of hours, but the resonance of moments. In this truth lies the bedrock of all virtue — an essential principle for the reflective life."

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More about Technology

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency."

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