"It is the framework which changes with each new technology and not just the picture within the frame."

Technology

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Insight & Reflection

This reflection on technology by Marshall McLuhan resonates across generations. It highlights a fundamental truth about human nature: our continuous search for meaning in technology is what ultimately defines our character and our path forward.

About Marshall McLuhan

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

More by Marshall McLuhan

"A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion."

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"Getting out of the hospital is a lot like resigning from a book club. You're not out of it until the computer says you're out of it."

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"The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine!"

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