"More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized."

Work

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Insight & Reflection

Words carry weight, and Simon Mainwaring's insight into work is no exception. It serves as a gentle reminder that amidst the chaos of modern life, timeless wisdom still holds the power to guide our decisions and clarify our values.

About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

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"What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience."

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"Anyway I feel myself a bit on the edge on the art world, but I don't mind, I'm just pursuing my work in a very excited way. And there isn't really a mainstream anymore, is there?"

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"For many my behavior has been a major disappointment, my behavior has caused considerable worry to my business partners, and everyone involved in my business, but most importantly to the young people we influence, I apologize."

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"Consul - in American politics, a person who having failed to secure an office from the people is given one by the Administration on condition that he leave the country."

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