"You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox."

Literature

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Insight & Reflection

This reflection on literature by Deepak Chopra resonates across generations. It highlights a fundamental truth about human nature: our continuous search for meaning in literature is what ultimately defines our character and our path forward.

About Deepak Chopra

Deepak Chopra is an American author, New Age guru, and alternative medicine advocate. A prominent figure in the New Age movement, his books and videos have made him one of the best-known and wealthiest figures in alternative medicine. In the 1990s, Chopra, a physician by education, became a popular proponent of a pseudoscientific approach to well-being that includes yoga, meditation, and nutrition, among other New Age therapies.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

More by Deepak Chopra

"I went to medical school because I wanted to ask the big questions. Do we have a soul? Does God exist? What happens after death?"

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"He had read much, if one considers his long life but his contemplation was much more than his reading. He was wont to say that if he had read as much as other men he should have known no more than other men."

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"I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way - I hope it never will."

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"If you are interested enough in the climate crisis to read this post, you probably know that 2 degrees Centigrade of warming (or 3.6 degrees Fahrenheit) is the widely acknowledged threshold for "dangerous" climate change."

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