"The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers."

Imagination

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Insight & Reflection

The theme of imagination is universal, yet Simon Mainwaring manages to capture its essence in a uniquely profound way. Taking a moment to internalize this can shift our mindset, reminding us that our perspective on imagination often shapes our reality.

About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.

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"The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?"

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More about Imagination

"You know what the Englishman's idea of compromise is? He says, Some people say there is a God. Some people say there is no God. The truth probably lies somewhere between these two statements."

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