"Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply."

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Insight & Reflection

The theme of experience is universal, yet Steve Jobs manages to capture its essence in a uniquely profound way. Taking a moment to internalize this can shift our mindset, reminding us that our perspective on experience often shapes our reality.

About Steve Jobs

Co-founder of Apple Inc.

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Editorial Note: This quote is curated and fact-checked by the Quotes Archive Editorial Team. Verified Literature Specialist.