"In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness."

"The name of a man is a numbing blow from which he never recovers."

"Ads are the cave art of the twentieth century."

"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

"The humanists' replacement for religion: work really hard and somehow you'll either save yourself or you'll be immortal. Of course, that's a total joke, and our progress is nothing. There may be progress in technology but there's no ethical progress whatsoever."

"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together."

"Technology is like water it wants to find its level. So if you hook up your computer to a billion other computers, it just makes sense that a tremendous share of the resources you want to use - not only text or media but processing power too - will be located remotely."

"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."