"So I think the winners in recession are the people who produce new technology that does things better, which people really want."

Technology

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Insight & Reflection

The theme of technology is universal, yet James Dyson manages to capture its essence in a uniquely profound way. Taking a moment to internalize this can shift our mindset, reminding us that our perspective on technology often shapes our reality.

About James Dyson

Sir James Dyson is an English inventor, industrial designer, farmer, and business magnate who founded the company Dyson. He is best known as the inventor of the bagless vacuum cleaner, which works on the principle of cyclonic separation. In the Sunday Times Rich List 2023, he was the fifth-richest person in the United Kingdom, with an estimated family net worth of £23 billion. As of September 2026, Forbes lists Dyson's net worth as $15.1 billion.

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More by James Dyson

"Britain's great strength is its innovative, design and engineering natural ability and we're not using it."

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"China has all the advantages in the world. But it doesn't have a history of free thinking, risk-taking pioneers - the kind of people the U.S. is built upon."

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"I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it."

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More about Technology

"Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being."

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"Ronald Reagan said that he sought a Star Wars defense only in order to share the technology with the tyrants of the U.S.S.R."

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"My presence in the social media and on the Internet is much bigger than many of the other candidates, including Mitt Romney. So, when you take the social media and you take the Tea Party citizens movement, you have a combination there that, quite frankly, 10 years ago, I wouldn't have had a chance."

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